Taiwan Tourism and Salam Taiwan pavilions heat up with presence of ambassador Nabila Razali and influencers Intan Serah and Safwan Nazri during Matta Fair
KUALA LUMPUR – The vibrant atmosphere of the Matta Fair at MITEC was electrified by the presence of Salam Taiwan Ambassador, Nabila Razali, alongside popular influencers Intan Serah and Safwan Nazri. This three-day event attracted a significant number of visitors to the Taiwan Tourism pavilion and Salam Taiwan booths, showcasing the rich cultural offerings and tourism potential of Taiwan.
Nabila Razali, a well-known singer and actor, was recently appointed as the Ambassador for Salam Taiwan, which promotes Islamic tourism in conjunction with Visit Taiwan Year 2025. During her appearances at the fair, she shared captivating stories from her three visits to Taiwan. One notable experience included her participation in shooting the “Jom Taiwan” video, which highlights various attractions and experiences available in Taiwan. Her enthusiasm for Taiwanese culture and hospitality resonated with attendees, inspiring many to consider visiting this beautiful island nation.
When asked to describe in one word her first impression of Taiwan, Nabila uttered ‘Breathtaking’. She then went on to highlight a few scenic places that she visited which are a testament to that word. Among them are Bitoujiao Trail for hikers, Jingtong Station for a bit of history and healing places like the Sicao Green Tunnel.
Salam Taiwan and Ties with Malaysia
The event also featured remarks from key figures such as Choi Shih Pi, Director of the Taiwan Tourism Administration KL Office, who emphasised the importance of fostering tourism ties between Malaysia and Taiwan. Additionally, James Bu, Deputy Representative of Taipei Economic and Cultural Office Malaysia, highlighted collaborative efforts aimed at enhancing travel experiences for Malaysian tourists.
Influencer Intan Serah made a significant impact during the event as well. As Malaysia’s first female footballer to gain international recognition, she brought a unique perspective to the fair. Intan engaged with fans by sharing her personal journey in sports and acting while emphasising the importance of travel in broadening one’s horizons. Her dynamic personality and relatable storytelling captivated audiences, encouraging them to explore not only Taiwan, but also their own potential through travel.
Safwan Nazri further enriched the event with his charm and charisma. Known for his engaging content on social media platforms, Safwan interacted with fans and attendees alike. He shared insights into his travels and experiences in Taiwan—highlighting its diverse landscapes, culinary delights (including local favourites that make you go “Vroom Vroom” with excitement), and cultural richness. His presence added an element of excitement to the Salam Taiwan booth as he participated in live giveaways that included enticing prizes such as free trips to Taiwan.
The collaboration between these influential figures and the Taiwanese tourism sector aims to promote not just travel, but also cultural exchange between Malaysia and Taiwan. The Matta Fair served as an ideal platform for this initiative, allowing visitors to learn more about what makes Taiwan a must-visit destination for Malaysian travellers.
Taiwanese Culture on Display
In addition to performances and prize giveaways, both pavilions featured interactive displays showcasing Taiwanese culture—ranging from traditional crafts to modern innovations—further enhancing visitor engagement. Attendees were encouraged to immerse themselves in Taiwanese culture through various activities designed for all ages.
As part of its commitment to promoting tourism that aligns with Islamic values, Salam Taiwan aims to create an inclusive environment where all travellers can feel welcome while exploring new destinations like “permatah hati.” The presence of Nabila Razali along with Intan Serah and Safwan Nazri at Matta Fair is a testament to this mission.
With such high-profile endorsements from beloved public figures, it is clear that interest in Taiwanese tourism is set to grow significantly leading up to Visit Taiwan Year 2025, just a few months away. – NMH
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