Penang is set to shine brighter as from 15–17 Aug, the Penang Signature Gold, Gems & Jewellery Fair (PSG 2025) will turn Setia SPICE Convention Centre into ASEAN’s largest B2B gold and jewellery hub – with over 120 exhibitors from 8 countries including major players from Dubai, Indonesia & Brunei.
PENANG, 12 Aug – The Penang Signature Gold, Gems & Jewellery (PSG) Fair 2025 is set to dazzle the region from 15–17 August, positioning itself as ASEAN’s largest gold-focused B2B jewellery exhibition. The event, now in its ninth edition, will take place at the Setia SPICE Convention Centre and is expected to attract over 5,000 trade buyers and delegates from across the globe.
Organised by Elite Expo Sdn Bhd and co-organised by the Penang Goldsmith & Jewellers Association (PGJA), the fair will host more than 120 booths from eight countries, including the United Kingdom, Turkey, China, Thailand, India, Singapore, Japan and Malaysia – along with major players from Dubai, Indonesia and Brunei.
“Malaysia used to be among the top three gold exporters in the world, and 80% of its gold manufacturing is based right here in Penang,” said Datuk Johnson Lim, CEO of Elite Expo, at the press conference. “We have exceptional craftsmanship, competitive labour costs, and a tax-free jewellery market – advantages that make Malaysia an ideal international hub for jewellery trade and exchange.”
Lim noted that Malaysia’s multilingual, friendly business environment, combined with its accessibility and rich cultural appeal, gives it an edge over other ASEAN destinations for hosting such an event.
Global Insights and New Platforms
This year’s fair features a packed programme of seminars and networking opportunities, including:
- Market Development Grant (MDG) Seminar by MATRADE (15 Aug) – guiding Malaysian SMEs on tapping financial assistance for export promotion activities.
- Gold Price Forecast & Trend Analysis (16 Aug) – featuring experts from the World Gold Council and Metals Focus, providing high-value market insights.
- Platinum Jewellery: New Era of Demand – with Platinum Guild International exploring fresh trends and markets for the precious metal.
- ASEAN Market Panel – industry leaders from Thailand, Laos and the UAE discussing regional challenges and opportunities.
“Buying research papers from Metals Focus can cost as much as RM100,000, even more, but our participants will get these insights first-hand,” Lim said.
A Regional Showcase, ASEAN’s Pride
PGJA President Datuk Ivan Chee said PSG 2025 will also debut Malaysia’s first dedicated jewellery fashion show, the Penang Jewellery Fashion Week (PJFW), during the association’s 37th gala dinner on 16 August.
“This concept will set a new benchmark in presenting our jewellery craftsmanship – blending haute couture with fine jewellery for industry leaders, buyers and international guests,” Chee added.
For Penang, the event is more than a trade fair – it’s a statement of heritage and capability. “For over a century, Penang has been home to master craftsmen whose skills have been passed down through generations,” Lim said. “Today, our industry is thriving – with gold-related exports in the first quarter of 2025 alone reaching RM 2.34 billion, nearly 10% higher than the same period last year.”
With the ASEAN Summit also taking place in Malaysia this year, the PSG Fair 2025 is poised to shine as a symbol of Penang’s role in the global gold and jewellery trade – one that blends tradition, innovation, and a touch of glamour. – NMH
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