e’lioe – A Natural Skincare Brand Offering Relief for Dry, Sensitive Skin Backed by Science

Skincare brand e’lioe has introduced a two-step skincare routine designed for individuals with dry, sensitive skin, utilizing 100% natural ingredients like Laurel Berry Oil and Argan Oil. Backed by scientific research, the brand aims to offer an effective, chemical-free solution, now available in Malaysia.

KUALA LUMPUR – As clean, natural beauty products continue to rise in demand, e’lioe offers a refreshing solution for individuals struggling with dry and sensitive skin. By focusing on nature’s most potent remedies, e’lioe’s two-step skincare routine is transforming how people care for their skin, providing effective solutions without harsh chemicals.

Nel Fahro Rozi, a breast cancer advocate and survivor, was among the first to testify to the remarkable benefits of e’lioe’s products during its launch here recently:
“As a cancer survivor, I am extremely cautious about what I use on my skin. e’lioe’s natural and chemical-free formula gives me peace of mind, and it has worked wonders for my dry skin.

“The Argan Oil has also helped soothe my joint pains after treatment. For anyone recovering or looking to simplify their skincare routine with safe and effective products, e’lioe is a solid choice,” disclosed Nel.

This testament to e’lioe’s effectiveness reflects the brand’s mission to care for dry and sensitive skin with 100% natural, scientifically-backed ingredients. e’lioe’s approach to skincare is simple: cleanse and moisturize using nature’s purest oils, designed to rejuvenate the skin’s natural barrier.

e’lioe – The Science Behind its Natural Ingredients

At the heart of e’lioe’s products are scientifically-proven ingredients like Laurel Berry Oil, Olive Oil, and Pure Organic Argan Oil. These natural elements have been studied for their ability to repair and protect sensitive skin:

• Laurel Berry Oil: Known for its anti-inflammatory, antibacterial, and antifungal properties, it helps soothe irritated skin and prevent further damage.
• Olive Oil: Rich in antioxidants, it hydrates the skin and supports the repair of the skin barrier, helping to lock in moisture.
• Argan Oil: With powerful moisturizing properties, Argan Oil rejuvenates the skin and strengthens its protective barrier.

The two-step care routine, built on these ingredients, is formulated to nourish dry, sensitive skin with a simple yet highly effective approach. William Wong, CEO of W&L Asia Sdn Bhd, explained:
“e’lioe’s philosophy is rooted in simplicity. We want to provide effective care for dry skin using a minimalist routine with two powerful, natural products: Aleppo Wash and Pure Organic Argan Oil.”

Real-Life Results from Everyday Users

The effectiveness of e’lioe’s two-step routine extends beyond just survivors like Nel. Claire Khoo, who has battled eczema for many years, shared her positive experience:
“Since using e’lioe, my eczema has significantly improved. My skin is more hydrated, inflammation has reduced, and my dark spots and scars are starting to fade. I highly recommend this for anyone dealing with dry, troubled skin.”

Testimonials like these emphasize e’lioe’s commitment to offering a safe, chemical-free skincare solution for individuals with specific skin concerns. The simplicity of the two-step process—Aleppo Wash for cleansing and Pure Argan Oil for moisturizing—provides an easy-to-follow yet transformative routine for those in need of effective skin nourishment.

Now Available Nationwide through Watsons

e’lioe has partnered with Watsons, making its two-step range available in 200 stores nationwide. Caryn Loh, COO of Health & Beauty Asia and Managing Director of Watsons Malaysia, shared her excitement about the partnership:
“Today, more people are seeking natural, effective solutions for sensitive skin. e’lioe offers the wonders of nature in a way that perfectly complements our efforts at Watsons to support healthier skin with a wide range of choices.”

e’lioe’s two-step routine includes:

1. Aleppo Wash, formulated with different levels of Laurel Berry Oil to target various skin types:
   • 1% Laurel Berry Oil for normal to sensitive skin
   • 25% Laurel Berry Oil for irritation-prone skin
   • 40% Laurel Berry Oil for troubled skin
2. Pure Organic Argan Oil, available in 50ml and 100ml bottles, providing deep hydration and rejuvenation.

A Natural Approach to Skincare

By focusing on nature’s most effective remedies, e’lioe is redefining skincare for individuals with dry and sensitive skin. With its simple, two-step process and powerful natural ingredients, the brand offers a solution that nourishes the skin without overwhelming the user with excessive products or costs.

With a growing demand for clean, natural beauty solutions, e’lioe is set to become the go-to brand for those seeking effective skincare, backed by science and rooted in tradition. – NMH

Carole Raymond Abdullah

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